Retail
Toronto, Canada | Completed 2020

General Contractor: Ripple Projects
Photography: Jeremie Warshafsky and Constant Van Ruymbeke

Canadian Interiors Best of Canada Award Winner - Retail, 2021

PERMISSION is an athleisure retailer curated by two entrepreneurial sisters and located in Toronto’s west end. The brand is grounded in body inclusivity and confidence – informing a retail experience that celebrates women of all shapes and sizes.

Tasked with redesigning the store, re-cladding the building, and renovating the residential unit above for the founders, Reflect developed a language of curves and arches woven throughout the storefront and interior. The recurring geometry organizes display niches, fitting rooms and circulation, creating a softer retail environment informed by the contours of the body. Terracotta surfaces, terrazzo, mirror, and sheer drapery contribute warmth and texture throughout the 930-square-foot space.

At the rear of the store, a mirrored change area contains halo-lit fitting rooms wrapped in soft curtains with generous shared space encouraging conversation. An adjacent flexible area for pop-ups and brand collaborations, allows the retail environment to continually evolve alongside the brand and its community.