BRAND DEVELOPMENT

In response to the needs of our unique clients; crafting thoughtful brand identities to ensure cohesive project delivery

Project Profile

ONE ROXBOROUGH WEST

Client: North Drive Developments
Discipline: Residential Real Estate
Location: Toronto, ON

In Collaboration with: Anthony Swaneveld (Sandwich Creative) & Petra Cuschieri
Architecture & Interior Design: Reflect Architecture
Renderings: Adhoc Studio
Typography: Petra Cuschieri

Brand Concept

One Roxborough West is a contextually responsive new project; a progressive building located in the intimate Summerhill community — at the confluence of tree-lined residential neighbourhoods and an iconic high street.

This is not a design that tries too hard to convince you of its worth. The quiet confidence and nuanced details are what stand out. Its quality is obvious, yet subtle. The duality of high street and home, rugged yet honest, of things made and things natural — these are the tenets of ORW, and the brand system we created.

Logo & Mark

Classically clean, a customized sans serif typeface that reflects an urban and residential, geometric and humanist character. A light embellishment is applied to the “R” injecting a whimsical note.

Brand Application

Consistent delivery of the visual identity across all platforms and media. Visually striking imagery is paired with considered language. Elevated print assets are inspired by editorial fashion. A consistent tone is delivered through rich tactile experiences.

Web

An evolution of the concept of duality, the web based experience invokes material contrasts. Brand positioning sets a clear tone of honest, elevated design for a discerning clientele.